Yarabeauty is a makeup line that only utilizes natural ingredients in all of their products. The name yarabeauty is inspired by a Venezuelan goddess also known to some as Maria Lionza. Revered as a goddess of nature, love, peace and harmony. This is a relatively affordable product. Yarabeauty created a line called scarlet flame bean also known as La Rosa de Venezuela which inludes products such as lipsticks, Facial cleasing wipes, a makeup pouch and a yarabeauty gift card for special ocations.
For optimum outreach, a different approach needs to be developed that sets yarabeauty aside from other beauty brands. The center of attention, in the ads, will be on the products showcasing them in a fun and colorful collage-like campaign.
